PROUD TO BE IN THE 3% OF DESIGNERS ADVANCING THE RESURGENCE OF THE US TEXTILE INDUSTRY
"I have a BFA in Fashion from Virginia Commonwealth University and background in interior design. I am influenced by art, architecture and the history of fashion and textiles to create designs with clean lines and beautiful styling. I share my passion for photography, by creating pictures and content that hopefully tell a story of a small fashion studio making clothing here in the US.
Wearing so many hats in this company and learning several of the skills from trial and error has been the most challenging thing I've ever tackled. It's not easy being an American Made women's clothing brand. Despite the setbacks, I wake up every morning and love my job. Thank you for supporting ADALÉI and something I am so passionate about; continuing the tradition of small studios and workrooms designing and creating fashion."
Christy, Designer/Owner ADALÉI
To be a North Carolinian means to cherish the craft of being an artisan - making things of beauty or usefulness with your hands, one by one. That is the focus of my work.
QUALITY | PROCESS | COMMITMENT
Details do matter
We feel strongly that the fashion cycle needs to slow down and there is a value to things created thoughtfully by your hands. Each piece is made to order by a small team of highly skilled seamstresses. We produce our product locally, but source the finest fabrics and findings globally, mainly from Europe, Japan, and the US.
WE BELIEVE STRONGLY IN LOCAL AND ETHICAL PRODUCTION
A SOCIALLY CONSCIOUS BUSINESS
By making everything from patterns to production, we are able to to oversee the quality of each piece and minimize the waste of the fast fashion industry by sewing our designs to order. We believe there is a value to a small workroom of exceptionally skilled artisans. ADALÉI is committed to sourcing US and sustainable materials when possible and continuing the tradition of a well-crafted garment in North Carolina, a state rich in its textile history.
COMMITTED TO THE ARTISANAL SKILL OF MAKING FASHION SLOWLY
ADALÉI was founded with a focus on offering affordable luxury in modern, elegant designs that will work seamlessly into any classic wardrobe. We believe fashion should be about quality over quantity and pieces that remain timeless are a better value for your money. We also believe in the entrepreneurial spirit and feel small business is what creates local job opportunities and more unique offerings for the consumer. ADALÉI has become known for creating designs of beautiful styling that continue the artisanal skill of producing clothing in the US.
REDEFINING BEAUTY IN FASHION
ADALÉI is a fierce supporter of mental health awareness and education, specifically relating to eating disorders. A recent survey in partnership with UNC Chapel Hill found that 75% of women think and behave abnormally around food. We feel the fashion industry has projected an unrealistic image of a woman's body for decades, which has created dysfunctional standards of beauty. We also stand firmly against ageism in fashion and modeling, which we feel is the next wave of inclusion, and are proud to represent models who are over 40.
and if you were wondering . . . . . . ADALÉI is pronounced "Add-uh-lee".