ADALÉI was among 30 small business owners who were selected for this exclusive opportunity with Gwyneth Paltrow, founder and CEO of GOOP.

In this small-group mentorship session, we had the opportunity to talk with Gwyneth and ask her questions about entrepreneurship. 

Business for All is an organization created to lift up small business owners, supporting them through access to resources, mentorship, opportunities, and connecting. 

I'm sharing some great advice from the session and hope you can use it in your own goal setting! 

  • People like what they are comfortable with.  Challenge that!
  • Balance your social and profit goals through "conscious capitalism" (capitalism done responsibility).
  • There is great power in a niche.  You can't resonate and grow trying to be all things to all people. 
  • Clearly define WHY you exist. 
  • You can't fail if you hold your vision close and LEAN IN.


Thank you Gwyneth and Hello Alice for this incredible afternoon of mentorship!